We all know that the use of videos is not new, especially when promoting a product. However, did you know that by including a video to your site your amount of sales can actually increase? Although many will not necessarily watch the video, simply having the option to view a video is a plus.
Including a video on your site of a product you are selling or promoting will give the consumer two viewpoints:
1. The trust factor is increased – the client or customer will trust you the company or business owner more if you are willing to place a video on your site. It also shows that you believe in what you are selling and are willing to promote it on your site with the use of videos.
2. You care - investing in the time to include a video as well as explanations, examples, testimonies, etc of a product you are selling or promoting will tell the consumer that you care about your site, and your product. You will be viewed as more reliable and your sales will increase.
When implementing the use of a video on your site, you may want to consider the following:
1. Add a link for the view to click on to view the video
2. Embed the actual video to your product page
Embedding your video to the product page will actually generate a higher view rate. Although both options are great, when given the option of clicking on a link or viewing right away the later is more effective. Also take into consideration the display format of your video; the most common spot is above the page fold.
Another point to keep in mind is a very important one. We all know that including videos will increase your view rate but just as creating good content, it is wise to create quality videos as well. No one wants to view a poor quality video, which can actually be detrimental to your site and product. Remember quality is best in all mediums.
Most individuals if not all, are accustomed to reading text, in the form of print newspapers, websites, books and the list goes on. But did you know that video can attract a large 
audience as well? With the wave of new technology increasing on a daily basis, it’s no wonder that more and more individuals are viewing videos as opposed to reading text.
In order to increase the views of your videos there are some useful tips to keep in mind. Below I will share a few with you. But first I want to be perfectly clear that video will in no shape or form replace text. Video is enticing and a connection with the viewer is formed but there are many forms of learners. Many will still be attracted to text, where others are attracted by music and then others to video. You can incorporate all three to make your videos rank higher then others and here is how:
1. Keep your videos short – the attention span of individuals is one that is short and in order to keep your audience motivated and interested it is best to keep your videos short but impactful. Much can be said in 3 minutes which is most likely the longest an individual will watch.
2. Incorporate text into your videos – Include a title page, perhaps some texts throughout the video along with credits at the end.
3. Use text and video – When sharing an article you may consider describing a product or service in print, adding a video for more information, then having a conclusion in print.
4. Make your videos entertaining – When making a video to promote a service, a product or for education purposes, it’s important to make it entertaining. No one wants to watch a video that is boring, or reminds them of being in a boring lecture class. Remember to smile, and love what you are sharing; all this is evident in your face, your posture and your eyes.
5. Let’s not forget music – Incorporating music into your videos will give your videos a more professional appearance. Be certain to not pick loud music that will distract from the message. Choosing soothing music or music that will complement your message will also keep your audience attracted to your videos and will actually listen to your message.
As you can tell there is no real competition between video and text. However, incorporating them both into your video is a creative way to entice your audience to come back and watch more.
This is the second part of the SEO and videos, be sure to read Part 1 to get all the essential information you will need in order to have the search engines locate your videos.
Let’s continue with the tips in order for your videos to get the most exposure possible:
-Tags: implementing the proper tags for your videos is essential. The keywords used should be relevant to the content of your video. If you will be using the term, ‘video’ as a tag, be
certain to have this word in your description and title. The basic rules that apply to articles or posts for tags, also works for videos. Be certain to have the description as well as the title coincide with the tags you choose.
-Branding: many individuals who make videos will neglect to add their brand to the video. Not only with the brand be noticeable but it will also direct traffic to your main site.
-Use Video Sharing Sites: It’s great to place your videos on your site but in order to get more visitors it is wise to add your videos to sharing sites. Placing your videos on sites like Youtube along with links to your site and other content and videos will increase your traffic.
-Allow Embed Code: In order for your video to be seen by more people you can allow others to take your video embed code where they can share your video on their websites and blogs. Another perk with this tip is the backlinks that will be created which also help with search engine optimization and your ranking within the search engines.
-Ask for reviews or ratings: Yes, you read that last tip correctly. When you encourage visitors to rank your videos, the search engines will find them quicker and mark them as favorites. This again will increase your status in search engines which is ultimately your goal.
-Submit your feeds: Did you know you could submit your RSS or MRSS to sites as you can for written articles? Yes, you can. Here are some that you can submit your feeds to, Pure Video , Yahoo Video , and Blinkx .
As you can tell, there are many ways to improve your rankings in the search engines for your videos. Apply some of the tips provided or all the tips and watch your traffic explode.
Did you know that SEO is essential for the marketing of your videos? First off, let’s go back and explain what SEO is. SEO stands for search engine optimization and it is what is used to 
find your content, video, audios, brand and more on the search engines such as Google and Yahoo. There are more search engines available and more and more popping up everyday but for this explanation I mentioned the most popular ones.
There are several tips to keep in mind when developing your video and implementing it on your site for the most exposure possible. The more exposure of your video, the more likely the search engines will find your video as well. In order for the search engines to successfully find your video consider the following tips:
- Unique Videos: this sounds like common sense, but unless your videos are interesting, or useful and relevant, they will go unnoticed. As far as relevant, you may consider how to videos or showing step by step instructions. Most importantly do not create videos that are irrelevant to the services or products you provide.
- Video Length: when creating videos be sure to keep them under 5 minutes in length. Folks do not like watching videos longer than 5 minutes, their attention span is limited. If you find that you have videos that are 5 minutes or longer, consider breaking them up into parts, in order to keep the attention of your target audience.
- Enticing Title: create a unique and enticing title, this will draw the attention of your visitors as well as search engines. It is also important to use keywords in the title that relate to your product, service, brand or theme.
- HTML: although your video will be viral it is important to create html which is in the form of text on the page you are placing the video on. The text content is what is needed to attract the search engines. So, it is important to include relevant text that perhaps describes the video in order for the search engines to identify your video.
- Include thumbnails: video thumbnails are another essential tool to attract the search engines to the videos on your site. The thumbnails are previews of what your video contains, this will help the individual determine if they want to view your video. Different video search engines will choose specifics ways to display your thumbnails, some will choose by the title or the first frame of the video where others such as Youtube will create a thumbnail from the middle of your particular video.
These are just a few tips that you can begin applying to the videos on your site for search engine optimization. Be sure to come back for Part 2 of this post for more tips that will help you and your video needs.