Viral videos are perhaps one of the most popular marketing tools today. These catchy, infective, and often outrageous little videos are a great way to expand your business exposure. Unfortunately, it’s not all about splicing some footage together, or digitally enhancing some video from the depths of your marketing supply closet. Rather, viral videos work best if you follow a few simple tips and tricks.
Tip #1: Keep it Short
One of the nice things about viral videos is that effective ones are often short- no more than 30 seconds. This gives them faster loading times, and makes it easier to share them across multiple social media platforms. If you have a longer message, consider splitting it into a multi-part viral campaign. This not only makes use of people’s natural curiosity, but it will also make each episode a little easier on the computer bandwidth.
Tip# 2: Don’t Make an Ad into a Viral Video
Unless your marketing department has come up with something simply extraordinary, you should shy away from using a classic add for viral video material. Viral videos are shared organically because they are so engaging that people want to pass them along. There are very few advertisements that are successful as viral videos. Instead, focus on a way to surprise, entertain, or just confound the viewer- then you can direct them to a website of your choosing.
Tip # 3: Keep the Video Simple
When it comes to viral videos, the whole idea is exposure. Remixes or mash-ups are great tools for getting your viral video seen by millions. Therefore, your video composition needs to be simple, and easy to remix. Those who want to share your viral video within a mash up of their favorite things will have an easier time.
These are just three of the tips that you can use to help make your viral video the marketing and exposure tool that you need. Remember, viral videos may be the newest craze in marketing, but it still takes an intelligent player to win the game.