Should you Host or Post your Videos?

You have a website, and you have a video to share. The question is, should you host or post your video content?

The answer depends on your target viewers. Determining your target viewers can help answer the question should you host or post your videos.

Videos of yourself, family and friends are better off being hosted on your site. The traffic amount and intentions are not likely to be problematic in terms of available space and allotted bandwidth.

However, if you – like so many other people – have created a video to promote your business, then it is more sensible to use a video hosting site.

There are marketers that struggle with the choice of host or post video. Considering the intent of a lot of views on the video, it is a good practice to post your video. Marketers often make the decision to both host their video and post it as well.

If you decide to host your video, here are some tips that will help with SEO.

1. Your video should be relevant, informative, and unique – Don’t create videos that are irrelevant or have little to do with your service, product, or brand. These will only confuse your audience.

2. Keep your videos <5 min – Creating a long-form video (over 5 minutes) is one of the worst things you can do. Most users give about three minutes at most to watching these types of video. For longer videos, divide the content into some smaller videos.

3. Sitemaps – Be sure relevant keywords are used when linking to the video.

4. Include Meta Data – Make sure you are using the right keywords for your metadata.

5. Keywords – A keyword rich description within the meta descriptions will improve your ranking in web searches.

No matter what forum you are using to market your videos, you will find them to be effective toward your bottom-line. So, the question of should you host or post your video content is determined by the target audience.