It may be easier for large corporations to make videos because they have the money and the resources to make it happen. On the other hand, small business owners may not have the abilities to make videos like that, but it doesn’t mean they shouldn’t still make them.
If you have a video camera, a stand, and the ability to take it from your camera to your computer, you have the ability to make a video. You need to make it as professional as possible, but at the same time you need to know that it won’t be perfect. Here are some tips that will help you make the best video possible.
1. Prepare your background
You need to choose a place that looks professional and is clean. If you use your desk, you’ll want to make sure everything that is visible in the background looks good and that your desk is clean and organized. The lighting is also important. You don’t want it to be too dark or too light.
2. Make it the best
It’s important to make your video the best and that’s why you need to rehearse and make sure you know your content and what you want to say. Write out your script and practice it before you start recording. You’ll never have a perfect video so you need to know it’s ok if you mess up. All you can do is the best you can do. Remember people know you’re human and mistakes are expected to happen.
3. Submit your video
Once you upload your video to your computer and you make sure it’s what you want, it’s time to upload it to video sites. Youtube is one of the most popular, but it’s not the only one, so it’s best to search the internet for sites that would be good for your video.
4. Market your video
Marketing your video is one of the best ways to increase downloads and views. If people don’t know it’s there, they won’t watch it. Most video sites allow you to follow others and that’s a good way to gain followers. You should also market it in others ways like social networking and newsletters.
Small business videos are possible when you use the tips above and make the best video possible. Marketing your video is also the best way to increase your traffic and your business.