Did you know that SEO is essential for the marketing of your videos?  First off, let’s go back and explain what SEO is.  SEO stands for search engine optimization and it is what is used to find your content, video, audios, brand and more on the search engines such as Google and Yahoo.  There are more search engines available and more and more popping up everyday but for this explanation I mentioned the most popular ones.

There are several tips to keep in mind when developing your video and implementing it on your site for the most exposure possible.  The more exposure of your video, the more likely the search engines will find your video as well.  In order for the search engines to successfully find your video consider the following tips:

- Unique Videos:  this sounds like common sense, but unless your videos are interesting, or useful and relevant, they will go unnoticed.  As far as relevant, you may consider how to videos or showing step by step instructions.  Most importantly do not create videos that are irrelevant to the services or products you provide.

- Video Length:  when creating videos be sure to keep them under 5 minutes in length.  Folks do not like watching videos longer than 5 minutes, their attention span is limited.  If you find that you have videos that are 5 minutes or longer, consider breaking them up into parts, in order to keep the attention of your target audience.

- Enticing Title:  create a unique and enticing title, this will draw the attention of your visitors as well as search engines.  It is also important to use keywords in the title that relate to your product, service, brand or theme.

- HTML:  although your video will be viral it is important to create html which is in the form of text on the page you are placing the video on.  The text content is what is needed to attract the search engines.  So, it is important to include relevant text that perhaps describes the video in order for the search engines to identify your video.

- Include thumbnails:  video thumbnails are another essential tool to attract the search engines to the videos on your site.  The thumbnails are previews of what your video contains, this will help the individual determine if they want to view your video.  Different video search engines will choose specifics ways to display your thumbnails, some will choose by the title or the first frame of the video where others such as Youtube will create a thumbnail from the middle of your particular video.

These are just a few tips that you can begin applying to the videos on your site for search engine optimization.  Be sure to come back for Part 2 of this post for more tips that will help you and your video needs.