Most individuals if not all, are accustomed to reading text, in the form of print newspapers, websites, books and the list goes on.  But did you know that video can attract a large audience as well?  With the wave of new technology increasing on a daily basis, it’s no wonder that more and more individuals are viewing videos as opposed to reading text.

In order to increase the views of your videos there are some useful tips to keep in mind.  Below I will share a few with you.  But first I want to be perfectly clear that video will in no shape or form replace text.  Video is enticing and a connection with the viewer is formed but there are many forms of learners.  Many will still be attracted to text, where others are attracted by music and then others to video.  You can incorporate all three to make your videos rank higher then others and here is how:

1.  Keep your videos short – the attention span of individuals is one that is short and in order to keep your audience motivated and interested it is best to keep your videos short but impactful.  Much can be said in 3 minutes which is most likely the longest an individual will watch.

2.  Incorporate text into your videos – Include a title page, perhaps some texts throughout the video along with credits at the end.

3.  Use text and video – When sharing an article you may consider describing a product or service in print, adding a video for more information, then having a conclusion in print.

4.  Make your videos entertaining – When making a video to promote a service, a product or for education purposes, it’s important to make it entertaining.  No one wants to watch a video that is boring, or reminds them of being in a boring lecture class.  Remember to smile, and love what you are sharing; all this is evident in your face, your posture and your eyes.

5.  Let’s not forget music – Incorporating music into your videos will give your videos a more professional appearance.  Be certain to not pick loud music that will distract from the message.  Choosing soothing music or music that will complement your message will also keep your audience attracted to your videos and will actually listen to your message.

As you can tell there is no real competition between video and text.  However, incorporating them both into your video is a creative way to entice your audience to come back and watch more.