Truth is there is much more to creating a viral video than just shooting a few images or mashing together a few snippets of songs and cartoons. Viral videos can be powerhouse marketing tools. Before you even begin the process of making a video, here are some vital things to consider.
Who is the Target of This Video?
The short answer to this question is, of course, the internet viewer. But, like most targeted marketing campaigns, painted with such broad strokes can lead to potential problems. For example, if your product is specifically geared towards the working mother, wouldn’t you want to cater, somewhat towards their interests? And that brings me to my next point.
What are the Goals of the Viral Video?
Take a few moments to think about why you are making it. Is it to generate new leads? Convince current customers to try a new and innovative product line? Or perhaps the aim of this particular viral video is to simply gain exposure for a new product. Whatever your reason is, it is important, since you will be creating a viral video to meet those goals.
How Are You Measuring Success?
In a way, viral videos can behave like people. They may start out by providing you with 10,000 views the first week, and then through no fault of your own drop down to six views in the third week. Then, as if by some magic, surge up to 200,000 views after a month of being online. So the question to ask yourself is whether or not the viral video is meant to help you out with short term things – such as an upcoming sale, or something more long term? By knowing how you are to measure the success of the viral video, you can decide how much time and effort to truly put into it.
These are just a few simple things to keep in mind before you start creating a viral video. Doing so will help you create the most effective video to meet your needs.